Like every year the world’s biggest exhibition for the digital economy (“digiconomy”) took place in Cologne. More exhibitors (110), more speakers and above all, more visitors (50.700) than ever flocked into the crowded exhibition halls of the dmexco Cologne 2016 on these two sunny September days to have a glimpse at the future of the online economy and digital marketing.
When you are starting off with our company, how do you maximize exposure? One way is creating ads on Google and Facebook. Applied cleverly this can really increase your audience.
But what do these types of ads offer and how do they differ? Where should you spend your cash to get the most for your buck?
Facebook is rapidly increasing the presence of ads (if you might have noticed recently) on its site. The are still relatively inexpensive although price have gone up. The drawback is that Facebook is a social site. People don’t go there to buy stuff. But the power of personal recommendation targeted to your profile renders it a serious player.
Facebook reach: 51% of internet users
Google Display Network
For a start, Google and ads go together quite well. Ads have been around on the Search site for a long time and users are used to them. The Display Network takes your ads off the Search site to Google partner sites, Youtube, Blogger and Gmail. You can expect that they will appear on associated web sites according to the nature of the ad. An ad for a nutritious supplement could appear on health-and fitness sites just to give you an example.
Google reach: 90% of internet users
A recent study by Wordstream has produced a great infographic that pits the two rival schemes against each other. Have a look.