Like every year the world’s biggest exhibition for the digital economy (“digiconomy”) took place in Cologne. More exhibitors (110), more speakers and above all, more visitors (50.700) than ever flocked into the crowded exhibition halls of the dmexco Cologne 2016 on these two sunny September days to have a glimpse at the future of the online economy and digital marketing.
Two recent developments seem to have conspired to spawn a new social network to take on Facebook: Latin America’s increasing digital growth and the recent revelation/scandal that our Facebook data et al is being spied on by the American government. Meet Facepopular, the brand new Latin American “Facebook”. [Read more…]
The German Chamber of Commerce Rhineland organized an “e-Marketing Day” last week at the venerable Borussia Mönchengladbach football stadium. It was the third event of this kind and aims to foster the understanding and importance of digital marketing for local small-and medium sized business. Located in the Borussia business lounge it featured guest speakers and local service providers specializing in social media and digital marketing. In a relaxed atmosphere visitors could attend several forums during the day and to get to know the companies presenting themselves (such as us).