When you prepare a meal, it is not only the quality of the ingredients that make it a great treat. Its appearance is equally important and I realized that the same principle applies to a blog.
Great content is the core ingredient, the backbone of your message (pun not intended). But think about HOW to get the message across, not just WHAT.
When I was starting off with my blog I was fretting about the appearance of the text. Since I have learned from my own experience that some blogs have great content, they are often difficult to read due to a complex font or the font size. More often than not I was tempted to skip the text.
You don’t want that to happen to your blog.