On the last day of the Social Media Week in New York I attended a case study by the New York Public Library about their experience with Google+ Hangouts. Johannes Neuer, associate director of marketing at NYPL, hosted the event.
The hangouts have become the most important platform for the library and have already notched up half a million followers. NYPL has used the hangouts to air book- and author discussions billed as the NYPL Book-club.
James Murdock, the library’s director of multimedia content, pointed out that the technology democratizes television and enables any company or institution to capitalize on their own network.
Angela Nolet from King County Library System joined the event live via hangout and shared her own experience with Google+.