The German Chamber of Commerce Rhineland organized an “e-Marketing Day” last week at the venerable Borussia Mönchengladbach football stadium. It was the third event of this kind and aims to foster the understanding and importance of digital marketing for local small-and medium sized business. Located in the Borussia business lounge it featured guest speakers and local service providers specializing in social media and digital marketing. In a relaxed atmosphere visitors could attend several forums during the day and to get to know the companies presenting themselves (such as us).
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There is a new buzzword in town:
It simply means: Local business enlisting social media to promote themselves within their community.
In the past I have heard local business owners saying that social media works only for big corporations. The reasoning behind belief is that the customers know the shops in the area; everybody can walk by (and in), word spreads fast in the community. No need to tweet around the globe because someone from Amsterdam is not going to become a regular customer of your ice cream in New York.