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Blogging street fashion

Chanté deLong is a New York fashion blogger and Brooklyn resident. Stephan Creifelds spoke to her about her blog Hey Hey Chanté, what motivates and inspires her and what’s next in street fashion blogging.

Stephan: I’ve followed your blog and your website and I think that you are doing a really good job. My first question is about you. Could you tell me a little bit about yourself and your motivation why you do the blog?

Chanté: I dropped out of school and following that I had a really messy breakup with someone I was dating at the time. So I was doing absolutely nothing with my life and I wanted to find a way to help other people, promote them. But not like a party promoter, just to support my friends and I felt the best way for me to support my friends was to create this blog.

Stephan: Friends in fashion?

Chanté: Yeah, I have a lot of designer friends. But when I first I started I had certain things to talk about, whatever I liked. It was like a fashion scrap book; I talked about art and music and keep it as varied as possible. [Read more…]

Free & Easy: 4 myths about SEO

Recently a question on the Linkedin group “Search Engine Land” sparked a discussion about the meaning and value of online marketing for “ordinary” business owner and the expectations that go with it. Ahmed Ahmed from Tomorrow People wanted to know: “What’s the silliest thing people say to you about digital marketing?” Admittedly, reading the answers were a lot of fun, but it also revealed quite a high level of ignorance that still exists. Here are four myths I gleaned from the discussion about digital marketing (in this case SEO). Gareth Goddard has turned the best “arguments” into an infographic. [Read more…]

Time-wasting made easy

If the statistics are to be believed, the modern-day digital savvy user spends a lot of  time on social media in general and on Facebook in particular. Somehow time “wasted” is judged differently for different platforms. It seems that two hours spent on LinkedIn is seen as productive (because we are doing business), but on Facebook it being frowned upon. Pinterest is not a clear-cut case. You could be planning your wedding or just browsing.

There are a few websites that leave you in no doubt what you are doing. When it comes to wasting time do it like the pro that you are. Here is our list. [Read more…]

WordPress and eMusic

eMusic started in 1998 as one of the first music downloading services for MP3s. Previously a subscription-only service it changed to “a la carte” policy recently to allow its users to download music without subscription. On 19 March Scott Taylor, who led the company through its change from a Java-based backend system to a WordPress CMS (Content Management System) in 2011, held a presentation at the company’s headquarter in Manhattan and explained how eMusic utilizes WordPress. The site is now a prime example for a successful WordPress strategy and implementation. [Read more…]

Speak Spam: Tons of super-sexy awesome rock stars

Corporate speak is largely discredited nowadays. Mention outside-the-box thinking and helicopter views and see eyes glazing over. It is the virtually fat-free content of these phrases that makes people shut down almost immediately. If you are still pushing envelopes or inventing verbs that end in –ize, make your life easier with this handy Corporate B.S. Generator.

But as the old-school generation of this corporate speak slowly disappears, another version has already crept up.

Here is a list of the most over-used phrases today: [Read more…]

How to network for free in New York

Networking in New York City can be expensive. Seminars and events often charge a lot of money to grant you access to people who you could do business with. But it does not have to be that way.Here are three great ways to network for free in New York: [Read more…]

Hanging out at the New York Public Library

On the last day of the Social Media Week in New York I attended a case study by the New York Public Library about their experience with  Google+ Hangouts.  Johannes Neuer, associate director of marketing at NYPL, hosted the event.
The hangouts have become the most important platform for the library and have already notched up half a million followers. NYPL has used the hangouts to air book- and author discussions billed as the NYPL Book-club.

James Murdock, the library’s director of multimedia content, pointed out that the technology democratizes television and enables any company or institution to capitalize on their own network.
Angela Nolet from King County Library System joined the event live via hangout and shared her own experience with Google+.

[Read more…]

Let me Inter-tain you

Social Media Week continued with an event showcasing the role of social media in the entertainment world, suitably hosted at the B.B. King Club on 42nd street.

If you consider that many people use their social network for entertainment, it is no surprise that the music-, film and fashion industries are busily embracing these channels.

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[Read more…]

Meet the new (Hyper) locals

There is a new buzzword in town:

Hyperlocal.

It simply means: Local business enlisting social media to promote themselves within their community.

In the past I have heard local business owners saying that social media works only for big corporations. The reasoning behind belief is that the customers know the shops in the area; everybody can walk by (and in), word spreads fast in the community. No need to tweet around the globe because someone from Amsterdam is not going to become a regular customer of your ice cream in New York.

[Read more…]

Ads and bucks: Where to advertise and why

When you are starting off with our company, how do you maximize exposure? One way is creating ads on Google and Facebook. Applied cleverly this can really increase your audience.

But what do these types of ads offer and how do they differ? Where should you spend your cash to get the most for your buck?

Facebook ads

Facebook is rapidly increasing the presence of ads (if you might have noticed recently) on its site. The are still relatively inexpensive although price have gone up. The drawback is that Facebook is a social site. People don’t go there to buy stuff. But the power of personal recommendation targeted to your profile renders it a serious player.

Facebook reach: 51% of internet users

Google Display Network

For a start, Google and ads go together quite well. Ads have been around on the Search site for a long time and users are used to them. The Display Network takes your ads off the Search site to Google partner sites, Youtube, Blogger and Gmail. You can expect that they will appear on associated web sites according to the nature of the ad. An ad for a nutritious supplement could appear on health-and fitness sites just to give you an example.

Google reach: 90% of internet users

The statistics

A recent study by Wordstream has produced a great infographic that pits the two rival schemes against each other. Have a look.

[Read more…]

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