eMusic started in 1998 as one of the first music downloading services for MP3s. Previously a subscription-only service it changed to “a la carte” policy recently to allow its users to download music without subscription. On 19 March Scott Taylor, who led the company through its change from a Java-based backend system to a WordPress CMS (Content Management System) in 2011, held a presentation at the company’s headquarter in Manhattan and explained how eMusic utilizes WordPress. The site is now a prime example for a successful WordPress strategy and implementation.Weiter …
Speak Spam: Tons of super-sexy awesome rock stars
Corporate speak is largely discredited nowadays. Mention outside-the-box thinking and helicopter views and see eyes glazing over. It is the virtually fat-free content of these phrases that makes people shut down almost immediately. If you are still pushing envelopes or inventing verbs that end in –ize, make your life easier with this handy Corporate B.S. Generator.
But as the old-school generation of this corporate speak slowly disappears, another version has already crept up.
Here is a list of the most over-used phrases today:Weiter …
How to network for free in New York
Networking in New York City can be expensive. Seminars and events often charge a lot of money to grant you access to people who you could do business with. But it does not have to be that way.Here are three great ways to network for free in New York:Weiter …
Hanging out at the New York Public Library
On the last day of the Social Media Week in New York I attended a case study by the New York Public Library about their experience with Google+ Hangouts. Johannes Neuer, associate director of marketing at NYPL, hosted the event.
The hangouts have become the most important platform for the library and have already notched up half a million followers. NYPL has used the hangouts to air book- and author discussions billed as the NYPL Book-club.
James Murdock, the library’s director of multimedia content, pointed out that the technology democratizes television and enables any company or institution to capitalize on their own network.
Angela Nolet from King County Library System joined the event live via hangout and shared her own experience with Google+.
Let me Inter-tain you
Social Media Week continued with an event showcasing the role of social media in the entertainment world, suitably hosted at the B.B. King Club on 42nd street.
If you consider that many people use their social network for entertainment, it is no surprise that the music-, film and fashion industries are busily embracing these channels.
Weiter …
Meet the new (Hyper) locals
There is a new buzzword in town:
Hyperlocal.
It simply means: Local business enlisting social media to promote themselves within their community.
In the past I have heard local business owners saying that social media works only for big corporations. The reasoning behind belief is that the customers know the shops in the area; everybody can walk by (and in), word spreads fast in the community. No need to tweet around the globe because someone from Amsterdam is not going to become a regular customer of your ice cream in New York.
Ads and bucks: Where to advertise and why
When you are starting off with our company, how do you maximize exposure? One way is creating ads on Google and Facebook. Applied cleverly this can really increase your audience.
But what do these types of ads offer and how do they differ? Where should you spend your cash to get the most for your buck?
Facebook ads
Facebook is rapidly increasing the presence of ads (if you might have noticed recently) on its site. The are still relatively inexpensive although price have gone up. The drawback is that Facebook is a social site. People don’t go there to buy stuff. But the power of personal recommendation targeted to your profile renders it a serious player.
Facebook reach: 51% of internet users
Google Display Network
For a start, Google and ads go together quite well. Ads have been around on the Search site for a long time and users are used to them. The Display Network takes your ads off the Search site to Google partner sites, Youtube, Blogger and Gmail. You can expect that they will appear on associated web sites according to the nature of the ad. An ad for a nutritious supplement could appear on health-and fitness sites just to give you an example.
Google reach: 90% of internet users
The statistics
A recent study by Wordstream has produced a great infographic that pits the two rival schemes against each other. Have a look.
The eyes have it
When you prepare a meal, it is not only the quality of the ingredients that make it a great treat. Its appearance is equally important and I realized that the same principle applies to a blog.
Great content is the core ingredient, the backbone of your message (pun not intended). But think about HOW to get the message across, not just WHAT.
When I was starting off with my blog I was fretting about the appearance of the text. Since I have learned from my own experience that some blogs have great content, they are often difficult to read due to a complex font or the font size. More often than not I was tempted to skip the text.
You don’t want that to happen to your blog.
Welcome to the kingdom of Content
For someone who is starting out creating a blog (like myself), there is a ubiquitous catchphrase no blogger can ignore:
Content is King
Apparently, even Bill Gates has uttered these words. So it’s official: Content rules!
But what is good content? Have you not come across this questions time and time again in articles „How to…“ or „The 10 most important…“ ?
It’s not an academic question and neither should that be the language of your blog. In these times of soundbite-perculation dripping into each form of media, cloaked and inflated language is often perceived with mistrust.
There a lots of useful guides how to write a quality-content blog, notably Kyra Kuik’s excellent article on Distilled.net or anything by Jeff Bullas.
They all emphasize the same points (amongst many other ones, of course):Weiter …
Online Reputation Marketing & Management
Alle 11 Minuten … werden Firmen im Internet diffamiert und deren Ruf geschädigt. Gutes Online Reputation Marketing & Management (ORM) schützt pro-aktiv Ihren guten Ruf im Netz.
