Networking in New York City can be expensive. Seminars and events often charge a lot of money to grant you access to people who you could do business with. But it does not have to be that way.Here are three great ways to network for free in New York: [Weiterlesen…] ÜberHow to network for free in New York
Hanging out at the New York Public Library
On the last day of the Social Media Week in New York I attended a case study by the New York Public Library about their experience with Google+ Hangouts. Johannes Neuer, associate director of marketing at NYPL, hosted the event.
The hangouts have become the most important platform for the library and have already notched up half a million followers. NYPL has used the hangouts to air book- and author discussions billed as the NYPL Book-club.
James Murdock, the library’s director of multimedia content, pointed out that the technology democratizes television and enables any company or institution to capitalize on their own network.
Angela Nolet from King County Library System joined the event live via hangout and shared her own experience with Google+.
[Weiterlesen…] ÜberHanging out at the New York Public Library
Let me Inter-tain you
Social Media Week continued with an event showcasing the role of social media in the entertainment world, suitably hosted at the B.B. King Club on 42nd street.
If you consider that many people use their social network for entertainment, it is no surprise that the music-, film and fashion industries are busily embracing these channels.
[Weiterlesen…] ÜberLet me Inter-tain you
Meet the new (Hyper) locals
There is a new buzzword in town:
Hyperlocal.
It simply means: Local business enlisting social media to promote themselves within their community.
In the past I have heard local business owners saying that social media works only for big corporations. The reasoning behind belief is that the customers know the shops in the area; everybody can walk by (and in), word spreads fast in the community. No need to tweet around the globe because someone from Amsterdam is not going to become a regular customer of your ice cream in New York.
The eyes have it
When you prepare a meal, it is not only the quality of the ingredients that make it a great treat. Its appearance is equally important and I realized that the same principle applies to a blog.
Great content is the core ingredient, the backbone of your message (pun not intended). But think about HOW to get the message across, not just WHAT.
When I was starting off with my blog I was fretting about the appearance of the text. Since I have learned from my own experience that some blogs have great content, they are often difficult to read due to a complex font or the font size. More often than not I was tempted to skip the text.
You don’t want that to happen to your blog.
Welcome to the kingdom of Content
For someone who is starting out creating a blog (like myself), there is a ubiquitous catchphrase no blogger can ignore:
Content is King
Apparently, even Bill Gates has uttered these words. So it’s official: Content rules!
But what is good content? Have you not come across this questions time and time again in articles “How to…” or “The 10 most important…” ?
It’s not an academic question and neither should that be the language of your blog. In these times of soundbite-perculation dripping into each form of media, cloaked and inflated language is often perceived with mistrust.
There a lots of useful guides how to write a quality-content blog, notably Kyra Kuik’s excellent article on Distilled.net or anything by Jeff Bullas.
They all emphasize the same points (amongst many other ones, of course): [Weiterlesen…] ÜberWelcome to the kingdom of Content
